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Setting Effective Writing
Goals
by
Moira Allen
One of the greatest
challenges we face as writers is the lack of "structure"
in our job. There's no one to tell us what to do, when to do it,
how to do it -- or even whether we've done it well. (While acceptances
are certainly a sign of success, rejections are not necessarily
a sign of failure.)
One way to overcome
that challenge is to learn how to set goals. Goals, by the way,
are not the same as dreams. While you may yearn to become a six-figure
novelist who regularly guests on Oprah, that's not a goal. It's
a dream -- and the only way you'll achieve that dream is by setting
measurable goals that will take you toward that dream, one step
at a time.
Defining
Goals
To be effective,
goals should meet three criteria: They should be measurable, meaningful,
and attainable.
Measurable.
Many writers start with "qualitative" goals: We want
to be a "good" writer, or a "better" writer,
or a "successful" writer, or a writer who produces "worthwhile"
material. But how do you define good, or successful, or worthwhile?
Because these terms are so difficult to measure, such goals continually
seem to slip from our grasp (or to be beyond our grasp).
Goals are useless
if you can't determine whether they've been met. (After all, it's
always possible to become a "better" writer.) Thus,
quantifiable goals -- goals that can be measured by some form
of output or results -- are often more effective. For example,
you might set a goal of writing a particular number of pages per
day, or sending out a certain number of queries per week. If you
dream of becoming "rich" (or at least "self-supporting"),
define a specific income goal -- and the time in which you hope
to reach it.
Attainable.
The gulf between where we are and where we'd like to be often
seems to great to span. Goals can help by breaking the journey
into short, attainable steps. If your dream is to become a best-selling
novelist, but you've never set pen to paper, consider setting
an immediately attainable goal such as attending a writing course,
or taking a class online, or simply studying a book on novel-writing.
A second goal might be to write your first story, write the outline
of your novel, or actually write your first chapter. A third might
be to seek feedback, perhaps by joining a critique group or by
sending your story to an editor. Each
goal marks a step toward your long-term dream, and each is attainable
in its own right.
To set attainable
goals, you must be honest with yourself about what you are able
to achieve at this stage in your writing career. If you have never
earned a penny from writing, for example, it would be unrealistic
to set the goal of becoming "self-supporting" in a year.
Similarly, if you've never written anything longer than the annual
holiday newsletter, it would probably be unrealistic to expect
yourself to complete a 600-page novel in six months.
Attainability
also means recognizing what is physically possible in the world
of writing. I once spoke with someone who was frustrated at having
"failed" to become self-supporting by writing science
fiction short stories -- despite the fact that markets for such
work average around 5 cents per word. At that rate, to earn even
$25,000 per year (exclusive of taxes), one would have to write
and sell 500,000 words per year (i.e., one hundred 5000-word stories,
or an average of two per week).
Meaningful.
In writing, it's easy to be sidetracked by goals that appear worthwhile,
but that don't lead in the direction you want to go. This can
often be the result of competing goals. For example, you may dream
of becoming a novelist, but face the very real need to put food
on the table. Consequently, it's easy to postpone that novel (which
won't earn you a dime until it's finished) for more immediately
lucrative projects. In a situation like this, remember that competing
goals don't have to be an either/or proposition: You could resolve
this problem by devoting 25% of your writing time to your novel,
and the other 75% to income-producing articles.
Another source
of sidetracking is the pursuit of someone else's goals or recommendations
for "success." Writing magazines are full of sure-fire
secrets and formulas, but often fail to mention that these strategies
don't work for everyone. For example, if you've set the goal of
"getting up every morning to write before work," that
may work fine -- unless you happen to be a natural night person,
in which case you'll either hate those hours of writing, or hate
yourself for being unable to achieve the goal you've set. Similarly,
if you've been told that a good writer always keeps a journal,
but yours bores you to tears, you may come to the mistaken conclusion
that you aren't a "real" writer -- or simply waste a
lot of time in a pursuit that has no real meaning for you. At
the same time, be careful about passing up opportunities just
because they don't seem immediately fulfilling. Taking a writing
class, for example, may not seem exciting, but it could help you
toward your long-term goals.
Short-Term
Goals, Long-Term Goals, and Measures of Success
A wise writing
strategy includes a mix of short-term goals ("Today I'll
locate five craft markets") and long-term goals ("Someday
I'll write that novel").
A good way to
determine your long-term goals is to ask yourself where you want
to be in six months, one year, five years, or ten years. By answering
those questions, you define your vision and chart your course
-- and you'll also be better able to determine whether a particular
writing project is likely to contribute to your long-term goal
or distract from it.
Long-term goals
often build upon one another. For example, your goal for your
first year of freelance writing might be to build as many clips
as possible. Once you've established a varied portfolio, however,
you might devote your second year to using those clips to help
you target more prestigious, better-paying markets. You might
find yourself moving from a "generalist" to a "specialist"
-- establishing yourself as an expert in a certain field. Conversely,
you might find yourself choosing to broaden your writing horizons
and potential markets by moving from tightly focused subjects
to more diverse topics.
While long-term
goals help you determine where you're going, short-term goals
help you decide how to get there. If your one-year goal is to
"sell at least ten magazine articles," your short-term
goals might include conducting market research, writing queries,
or submitting a certain number of articles per month.
Short-term goals
are usually measured by "output." Output goals are those
in which you have complete control over the results: E.g., you
will mail ten queries per week, or write three articles or stories
per month. Typical output goals include:
Number of hours
spent writing per day (or week)
Number of pages
produced per day (or week)
Number of queries
submitted per week or month
Number of projects
(articles, stories, or chapters) written per month or year
Note
that these output goals have short timeframes. A short-term goal
doesn't become a long-term goal simply by expanding the quota
("Submit 520 queries in a year"). Instead, long-term
goals are best measured, not by output, but by results. The key
difference is that while you can control your output, you cannot
always control the results. Even though you meet your weekly quota
of ten queries, you can't control the editorial decisions and
market factors that determine whether those queries will be accepted.
(Few writers achieve a 100% success rate in any area of output.)
To determine
whether you are "on schedule," ahead of schedule, or
falling behind in terms of meeting your "results" goals,
therefore, it's important to review your progress regularly. Have
you been able to meet your output goals, have you exceeded them,
or did you set them unrealistically high? If you've met those
goals, are you any closer to your long-term "result"
goal -- or does it seem as distant as ever?
Such assessments
can help you determine whether you need to change your long-term
goals, or the short-term strategies you're using to meet them.
If, for example, your one-year goal was to "get something,
anything, published," and you've accomplished that goal in
the first month, it's time to set a new long-term goal. If, on
the other hand, you've sent out ten queries per week for the last
six months and have still not received a single positive response,
it may be time to reevaluate your short-term goals: Perhaps you
need to target different markets, reexamine the ideas you're pitching,
or learn how to write a more effective query. In other words,
if your first six months of "output" haven't brought
you measurably closer to your long-term goal, don't waste another
six doing exactly the same thing!
And that, perhaps,
is the most delightful thing about goals: You can change them.
They are not graven in stone. They are not chains, meant to lock
you into some sort of writer's bondage. Quite often, they change
themselves before you realize what has happened: A goal that had
meaning a year ago may not seem so important now, while another
goal you might not have dared aspire to before suddenly seems
attainable. Your interests may change, your dreams may change,
your skills most certainly will change -- and as these change,
your goals can (and should) change as well. The key is to remember
that goals are not your destiny. They are simply highly effective
tools that you can use to reach that destiny.
This Article was found at: http://www.articleblast.com/
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